BDA Sports — ecommerce Growth
BodyAction.gr is a leading Greek sportswear brand offering high-quality, stylish activewear. Our collaboration focused on driving measurable growth through performance marketing, targeted campaigns, and data-driven optimization.
22% (+5pp)
Returning Customer Rate
7.5x
ROAS (Return on Ad Spend)
Overview
By implementing a full-funnel strategy—combining acquisition, remarketing, and website enhancements—we increased conversions, improved ROAS, and strengthened the brand’s digital presence in the competitive sportswear market.
Our Process
1. Discovery & Strategy
We began with a full audit of Liva’s site, audience insights, and paid performance. This informed a roadmap that connected design, messaging, and media targeting.
2. Website Audit
We performed a detailed website audit to assess UX, conversion flows, and technical performance. Our recommendations focused on improving user experience, boosting conversion rates, and aligning the website with overall brand and marketing goals.
3. Performance Marketing
We launched Meta and Google Ads campaigns targeting high-intent users, supported by optimized landing pages and A/B-tested creatives.
4. PnL
We conducted a comprehensive P&L review to identify key revenue drivers, optimize cost structures, and uncover growth opportunities. This analysis provided clear insights that informed strategic decision-making and performance optimization.
