Collectiva Noir — Branding & ecommerce
Collectiva Noir is a premium fashion brand known for its modern, elegant designs and high-quality apparel. Our collaboration focused on driving measurable growth through performance marketing, strategic optimization, and data-driven decision-making. Together, we aligned on goals, implemented actionable strategies, and achieved results that strengthened both revenue and brand presence.
400%
Revenue Growth
100%
Top of Page Rate
Overview
The success of Collectiva Noir was driven by a data-led performance strategy focused on scalability and profitability.
We built a full-funnel approach combining high-intent acquisition through Google Shopping and Search with always-on remarketing across Meta.
By optimizing the product feed, improving campaign structure, and leveraging smart bidding, we increased efficiency while scaling ad spend.
Continuous testing, audience segmentation, and creative optimization allowed us to capture new demand while strengthening brand presence.
The result was sustainable growth, improved ROAS, and a measurable increase in both new and returning customers.
Our Process
1. Discovery & Strategy
We began with a full audit of Liva’s site, audience insights, and paid performance. This informed a roadmap that connected design, messaging, and media targeting.
2. Website Audit
We performed a detailed website audit to assess UX, conversion flows, and technical performance. Our recommendations focused on improving user experience, boosting conversion rates, and aligning the website with overall brand and marketing goals.
3. Performance Marketing
We launched Meta and Google Ads campaigns targeting high-intent users, supported by optimized landing pages and A/B-tested creatives.
4. PnL
We conducted a comprehensive P&L review to identify key revenue drivers, optimize cost structures, and uncover growth opportunities. This analysis provided clear insights that informed strategic decision-making and performance optimization.
