Mourtzi — Official Brand
Mourtzi is a contemporary brand specializing in stylish, high-quality women’s footwear. Our collaboration focused on boosting online performance through targeted marketing campaigns, strategic optimization, and data-driven insights. By aligning on clear objectives and continuously refining our approach, we successfully drove growth, increased conversions, and strengthened the brand’s digital presence.
+42% YoY
Revenue Growth
3.8% (↑ +1.2pp)
Conversion Rate
Overview
By combining a full-funnel approach—targeted acquisition campaigns, remarketing, and website improvements—we increased conversions, improved ROAS, and strengthened the brand’s digital presence. The results demonstrate the impact of a carefully executed performance strategy tailored to the fashion e-commerce sector.
Our Process
1. Discovery & Strategy
We began with a full audit of Liva’s site, audience insights, and paid performance. This informed a roadmap that connected design, messaging, and media targeting.
2. Website Audit
We performed a detailed website audit to assess UX, conversion flows, and technical performance. Our recommendations focused on improving user experience, boosting conversion rates, and aligning the website with overall brand and marketing goals.
3. Performance Marketing
We launched Meta and Google Ads campaigns targeting high-intent users, supported by optimized landing pages and A/B-tested creatives.
4. PnL
We conducted a comprehensive P&L review to identify key revenue drivers, optimize cost structures, and uncover growth opportunities. This analysis provided clear insights that informed strategic decision-making and performance optimization.
