Fila Sports Arena — ecommerce Growth
Fila Greece (Veto S.A.) is a globally recognized sportswear and lifestyle brand known for its iconic footwear and apparel. Our collaboration focused on driving online growth through performance marketing, strategic campaign optimization, and data-driven insights. By leveraging targeted advertising, full-funnel remarketing, and website improvements, we successfully increased conversions, boosted ROAS, and strengthened Fila’s digital presence across key markets.
Country
Greece
(+435%)
New Customers Acquired:
3.6% (+0.9pp)
Shopping CTR (Google / Meta)
Overview
Through data-driven campaigns, optimized ad strategies, and website enhancements, we increased conversions, improved ROAS, and strengthened the brand’s presence in the digital space.
Our Process
1. Discovery & Strategy
We began with a full audit site, audience insights, and paid performance. This informed a roadmap that connected design, messaging, and media targeting.
2. Website Audit
We performed a detailed website audit to assess UX, conversion flows, and technical performance. Our recommendations focused on improving user experience, boosting conversion rates, and aligning the website with overall brand and marketing goals.
3. Performance Marketing
We launched Meta and Google Ads campaigns targeting high-intent users, supported by optimized landing pages and A/B-tested creatives.
4. SEO Optimization
Our team restructured their site architecture, improved on-page SEO, and created optimized blog content for long-tail keywords to drive sustainable organic traffic.
